How to Give Customers the Best Value

How to Give Customers the Best Value

0 0 3 months ago
Selling customers a good value rather than just a great product or service is the key to long-term success and customer satisfaction. Prof. Oded Koenigsberg, co-author of "The Ends Game," explains how to maximize value, shares what metrics help to prove that value, and how to help existing and prospective clients see that value.

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